Ruler Analytics

Automatically tie revenue back to your campaigns and channels via marketing attribution. Spend less time juggling reports, and more time optimising your outputs and your budget.

Ruler Analytics makes it easy to track customer journeys and match closed revenue to the source. Make data-driven decisions by integrating your website, your CRM and your marketing apps to view the data you need, where you need it most.

Track every click, call and conversation driven to your website automatically through our forms, live chat and call tracking integrations.

Link your marketing touchpoints to clicks, leads and sales to prove what does and doesn't work.

Gain clarity on how high quality leads behave to help optimise campaigns based on value driven metrics.

Your data’s out there, it’s just disconnected. And it leaves you unable to understand which channels are driving new leads or identify which leads go on to become sales. Ruler's marketing attribution software allows you to connect the data from your leads to your CRM and analytics tools.

Ruler tracks every touchpoint, interaction and conversion like magic

Say hello to lead source data and insight into which marketing channels, campaigns and keywords are influencing your leads.

See every step your leads take on their journey to becoming a sale. You'll be able to evidence what works, and what doesn't.

View your opportunities by stage and filter them by which channels influenced their conversion. It's the perfect data to help you separate a good lead from a bad one.

Swap between attribution type so you can build your own reports to get the data you need most.

We don't just integrate with your tools, we make them work better.

Get revenue data where you need it most, in over 1,000 apps